VODKA AND TINCTURES "VINOGRADOV"
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The history of vodka and tinctures of trade mark "Vinogradov" is the way of creating the sample family of classical Russian national drinks accessible for wide strata of population because of their price.

The first vodka bearing V.N.Vinogradova's surname on its label was produced in 1996. Taking this step Vladimir Nikolaevich has undertaken a personal liability before consumers for quality of the product. As early as at the first stage of its existence this vodka became popular. It had outstanding gustatory characteristics due to high-quality spirit "Extra" and successfully selected additives that is fragrant tansy spirit and vanillin.

Uniqueness of the V.N.Vinogradov's approach to the family product consists of him having planned to join and having joined for a short period time in his group of companies all industrial and agrarian links to be necessary according to the technology. It gives him a possibility to carry out control and management of all stages of manufacturing the drinks - from a grain field in black earth Lipetsk steppe up to a warehouse of finished products in Shchelkovo situated near Moscow.

It is 1999 that turned out to be the year of principal importance for the trade mark. As a result of updating plant "Stolichny Trust" there have been extended technological opportunities and there has been started manufacturing of family vodka "Vinogradov". Five drinks have formed a part thereof namely: "Original", " Special 2000 ", "Citric", "Black-currant" and "Juniper berry" vodka.

Vodka have appeared before consumers in its present appearance namely bottled in the original bottles produced by one the best German firms, with a new trade mark of green color with yellow ears that are nowadays so well-known to millions of consumers.

At various tasting competitions including the ones organized in the laboratory of plant "Crystal" these sorts of vodka have been attributed to the best ones in the country.

In 2000 there were produced tinctures "Cranberry", "Black currant", "Lemon", "Cherry". As well as the vodka, they are only prepared from natural components taking into consideration the richest traditions of noble manors of pre-revolutionary Russia. For example, composition of each of them, except for "Lemon", contains fresh berry fruit drinks giving these drinks especially delicate and pleasant taste.

Subsequently there started larg- scale actions on combining the manufactures belonging to different branches of industry. In 2001 distillery "Chisty Klutchi' was acquired and equipped according to the latest technical ideas. Then, in 2003, the group of companies has been replenished with grain accepting enterprise " Zagotzerno " Izmalkovsky". In the following year of 2004 there established agricultural firm "Vinogradov" cultivating following a special technology food wheat that is the most suitable for producing spirit.

At the tasting organized in November, 2004 by the National union of participants of the alcoholic market, spirit produced by "Chisty Klutchi" was recognized as the standard of raw material for alcoholic beverages enterprises.

Vodka and tinctures "Vinogradov" have lots of admirers in Russia and outside it. In their minds this trade mark is strongly connected with the supreme and stable quality of drinks. They have tens of the highest awards received at the most prestigious exhibitions and competitions having great commercial success. Experts emphasize that the correlation between their quality and cost being on top of the average price segment is favorable for selling.

In 2005 vodka and tinctures "Vinogradov" were undergone to restyling. New creative and technological opportunities have allowed to make their design brighter and more festive. The bottle became better-proportioned, taller and elegant edges have appeared on them. Labels are printed now on a transparent self-adhesive film so the image of the Moscow Kremlin has acquired stereo effect.

Quality of drinks has been raised to new levels. Instead of spirit "Extra" grade "De Luxe" is applied. The principle of the updated recipes is no more than two additives to one grade of vodka. Their purpose is to introduce in high-quality vodka base only slight piquancy not to interfere in the classical vodka taste and aroma. The direction of the additives is slight berry, fruit, grain tone.

Application of new home microadditives "Alphaluxe" and " Alphaluxe plus " shall protect a human organism, first of all, a liver, from undesirable influence of alcohol. They slow down oxidation of spirit into aldehydes that is the main source of a headache and in that way increase pleasure of using the drinks.

There have been also made important innovations in purification of the product. Together with one of the enterprises of defense industry a new and highly effective filtering material has been created and applied on the basis of coal from wood of firm breeds.

The Drinks that have passed restyling are distributed under advertising slogan " Not simply "De Luxe"! "

The line of production bearing brand "Vinogradov" is going on. New vodka called "Jubileynaya" has became one more gift for connoisseurs of the classical Russian national drink. It has got such a quality and design that it decorates a celebratory table during the biggest celebrations.

TINCTURES "HUNTING CLUB"
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Each of us inwardly is a little bit of a hunter. It is, undoubtedly, one of the most ancient and deep passions of a human. Having found ourselves in the natural environment all of us become pathfinders. Hunters' stories is the subject of a huge number of literary works, pictures, films and jokes a glass of good alcoholic drink always giving a special inspiration to story-tellers.

Tinctures of trade mark " Hunting club " appeared on the market in 2004 completely stimulate this human passion. Each detail thereof has strongly expressed "hunting" character. From the bottle made in the form of a marching flask with solid capacity of 0.7 liters up to floating inside strong and appetizing spices.

There are manufactured three kinds of tinctures " Hunting club " - with pepper, horse-radish and garlic. According to the old tradition going even from the hunting entertainments of Russian landowners marching drinks must be characterized with strongly expressed taste of natural seasonings, pleasant spicy taste and delicious bitterness.

It is for this reason inside the bottle - flask there are placed according to the grade pods of red chilly pepper, slices of horse-radish root and slices of garlic. These cultures are specially cultivated in non-polluting regions with the necessary degree of spice and, that is the most important point, of a strictly determined size.

But these components themselves are not sufficient enough to bring in the tinctures the taste and aroma that are peculiar to them. For example, remarkable taste sensations of the tincture with pepper are created with the same red pepper in other roles, e.g. in the form of fragrant spirit and alcohol extract. They are supplemented and supported by fragrant spirit of fragrant pepper and alcohol solution of a spicy plant cubeb.

The tincture with garlic additionally contains alcoholic extract of garlic slices, fragrant spirit of seeds of fennel, essential oils of garlic and anise and natural honey. The drink with horse-radish comprises all alcohol extracts of horse-radish root and caraway seeds and also honey.

Application of horse-radish is a discovery in manufacture of alcoholic drinks. Tincture " Hunting club " with horse-radish draws special attention of consumers and receives high estimations of experts. At exhibition "Prodexpo-2005" it has received the award of the supreme value that is the Star of "Prodexpo".

Tinctures " Hunting club " are attributed to "premium" class. Permanently growing consumer demand is peculiar therefor. It is not only hunters but also fishermen and many others loving the nature and being connoisseurs of Russian classical tinctures who acquire them.

The series of drinks " Hunting club " in the near future will be supplemented with vodka. Preparations for manufacturing thereof have come to the end now. Experts of " Capital trust " promise that it will turn to be a vivid event on the market of high-quality alcohol.

VODKA "STOLICHNY TRUST"
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Vodka "Hlebnaya" of trade mark "Stolichny trust" thatb has been manufactured since 2000 is a firm product of the plant.

Having aimed to realize concepts of Russians about ideal vodka, employees of the plant have studied opinions suggestions of thousands of consumers on what should be the most natural, organic vodka taste and aroma.

The majority of people have supported that character of Russian national drink is characterized most of all by delicate fragrance of rye bread. This preference has become the basis of creating the recipe of vodka " Hlebnaya ". After long searches there have been found the most suitable component namely fragrant spirit of crackers of "heavy" Borodinsky bread with subtle shade of caraway seeds that is inherent to it. It was natural flower honey as the sign of softness of the drink that has become a nice addition thereto.

Vodka " Hlebnaya " has turned out to be so successful that it has won the All-Russian market without serious advertising campaigns. It is its simple and austere style that has played a considerable role in its success and allowed to keep the price of the high-quality product in the average price segment.

In 2006 the factory is planning to carry out restyling of vodka " Hlebnaya ". Its main component will be spirit "De Luxe" instead of "Extra" as it is now. Much more interesting but as well inexpensive bottle is developed for it.

VODKA "STOLICHNY DOCTOR"
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Trade mark " Stolichny doctor " was born in 2002 as a result of brain storm including founders and heads of " Stolichny trust ". The purpose thereof was to create the family of high-quality drinks accessible to the widest strata of population with the price thereof being below the average level.

Someone uttered the word "doctor" and everybody liked it. It was breathing with heat, care, reliability and desire to come to aid. The definition "capital" have been added thereto and in that way have increased the status of "doctor" and also made it related with the plant.

The successful name has opened space both for designers and authors of recipes.

Vodka " Stolichny doctor " by its appearance proves that even cheap bottle can be beautiful, expressive and easy remembered. It is convenient, steady and stylized alike chemist's utensils. The recipes with numbers on labels like the "medical" instruction say about the same: " To take as elixir not every day. Together with meals ", and also slogan: " that is the remedy the doctor has prescribed! "

In recipes of vodka " Stolichny doctor " there are present not only taste but also really curative components. Vodka according to recipe No 2 "Travny sbor" contains fragrant spirits of St.-John's wort and melilot herbs, birch kidneys and fetus of coriander. Vodka according to recipe No 4 " Lime blossom " contains natural extract of lime blossom and lime honey. In the drink with recipe No 1 "Bespohmelny" there has been added carbohydrate module " Alcosoft" really removing alcohol withdrawal syndrome.

Taking into consideration wishes of buyers vodka " Stolichny doctor " is poured in bottles with capacity of 0,5 and 0,25 liters and vodka according to recipe No 1 " Bespohmelny " is also poured in hundred-gram glasses.

By the example of these drinks " Stolichny trust" has convincingly shown that low price and high quality are compatible. Advantages of them are marked by authoritative experts. At exhibition "Prodexpo-2005" vodka according to recipe No 1 " Bespohmelny " won the gold medal.

All series " Stolichny doctor " is tremendous success with consumers. Among the products of the plant it is the leader of sales.

WINE DRINKS "SWEET FAIRY TALE"
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Millions of Russians have a soft corner in their hearts for sweet alcoholic drinks with the strength thereof being below than vodka, but stronger than dry vine. Their tastes are met completely by the line " Sweet fairy tale " with popular compositions "Cranberry", " Chocolate and almonds ", "Cherry", "Peach", "Strawberry", " Muscat grapes " manufacturing thereof started in 2000.

The basis thereof is high-quality vine whose 18-degree strength has been achieved by adding rectificated spirit. The appropriate taste is given by natural food additives. In some recipes application there is envisaged application of aromatizers identical to natural products.

By their completeness and shades of taste drinks " Sweet fairy tale " are actual masterpieces. Thus, the advantages of composition "Cranberry" are provided not only by cranberry aromatizers but also by extract of wormwood and aromatizer " Oak roots ". Mixturing thereof in a strictly determined proportion reveals and emphasizes charm of cranberry that is our northern grapes and creates elegant bitterish background therefor.

Drinks of line " Sweet fairy tale " are in mass demand. They are bought mainly for a dessert. But in many cases they are uses as aperitif before dinners and suppers as all of them actively stimulate appetite.