Alcoholic beverage plant "Stolichny Trust"

Form of incorporation: closed joint-stock company. Profile: manufacturing vodka and tinctures according to classical technology. The General director: Shirokov Andrey Alexandrovich. The Deputy General director, director on development: Pchelintsev Alexey Victorovich. Address: 6 Octiabriskaya st., Schelkovo town, Moscow oblast, 141108. Phone/fax: (095) 221-71-85, (256) 231-12. E-mail: stoltrest@mail.ru Web-site: http://www.stolichny-trest.ru

The enterprise was founded on March 17, 1995 to manufacture vodka and tinctures according the concept of the high-quality Russian national drink suggested by V.N. Vinogradov.

The main gate

In the concept there are incorporated classical requirements to strength and purity of the product; there has been envisaged use of the best and without fail natural components and development of original recipes on the basis of rich Russian traditions and achievements of science, creation and promotion of national brands presenting advantages of vodka and tinctures.

The plant's emphasizes continuity in this kind of manufacture. Before the revolution of 1917 in Moscow there existed firm "Stolichny Trust" whose alcoholic production was in great demand not only in Russia but also abroad.

Technical basis of the plant is the up-to-date industrial and laboratory equipment giving a possibility to solve the most complicated problems, for example, to provide extremely accurate dosage of components, to bring purification of water and the finished product up to the established level. Appliances used by the laboratory give a possibility to find out the smallest amounts of impurities and even separate molecules thereof.

The pride of "Stolichny Trust" is the people characterized by not only professionalism, discipline and responsibility but also by their quivering, zealous attitude towards the business and the products. In fact, it was noticed long time ago that consumers notice goods in which a part of their creator's heart has been put with their sixth feeling.

Laboratory

In the country there are very few manufactures at which care is taken not only of purity and utility, but also about taste of the product, about pleasure of using thereof. Huge forces and means are being spent here to choose the best components, to grind technologies and to carry the drinks to perfection.

"Stolichny Trust" has become the first enterprise in the country at which the role of tasting researches is as important as the role of laboratory methods. It is connected with the fact that many particular features of quality are inaccessible even for the most sensitive devices. They can only be determined by their organoleptic parameters.

All experts of the plant have got diplomas of professional tasters being the member of the tasting commission and regularly, not less often than once a week, estimate the spirit coming and finished drinks as well as production manufactured by competitors. This experience has caused great interest at enterprises of food branch of Russia.

The tasting is going on

It is became the external factor that has become the important condition of success of "Stolichny Trust" namely a unique infrastructure in which there have been technologically incorporated three enterprises being members of the group of companies "Vinogradov" namely: the distillery, grain elevator and agricultural firm. For the first time in the branch history quality of drinks is purposefully formed from the moment of planting wheat that is the basic raw material for manufacturing spirit. In the interest of the finished product there is carried out taking care of plants, harvesting, storage and fermentation of grain on the grain elevator and, certainly, manufacture of spirit.

The first star in the family of brands of "Stolichny Trust" that has acquired the All-Russian popularity is trade mark "Vinogradov" registered in August, 1999. Subsequently there appeared such brands as "Stolichny Trust", "Stolichny Doctor" and "Hunting club". All of the vodka and tinctures which being manufactured under these brands have deserved huge popularity and each mark has got lots of admirers in all regions of this country.

High estimations are also regularly given to them at the most prestigious exhibitions and competitions. Drinks manufactured by "Stolichny Trust" have received more than a hundred of medals and international class diplomas.

All products manufactured by the plant makes a great commercial success. In 2004 they were being sold, depending on a specific brand, from 85 up to 98 percent of Moscow shops. About 1500 trading enterprises are being served by the department of minor wholesale in the capital and capital area.

Industrial shop

Drinks manufactured by "Stolichny Trust" are realized in sixty regions of the country from Kaliningrad to Kamchatka. They are realized through seventy large distributors. Among partners of the plant there are also the most powerful trading networks such as "Metro", "The Seventh continent ", "Paterson", "The Copeck", "Mosmart", "Magnet" and other "whales" of the foodstuff market.

In 2004 there were sold 41.5 million bottles of production manufactured by "Stolichny Trust". In the all-Russian rating on sales volumes of alcoholic production the factory takes the tenth place. In these ten companies there are some ones manufacturing commodity spirit besides beverages. If the share of commodity spirit is not taken into consideration, the will go up to the fifth place.

One cannot be ashamed to present any drink made by "Stolichny Trust to any person - to his friend, relative, colleague up to deputies, ministers and heads of states. The huge number of bottles is bought up on souvenirs. Moreover, at the plant there is a special department which at customers' will decorates vodka with symbolism of firms and private persons giving them individual character.

Going towards wishes of consumers, in the first half of 2005 the plant carried out restyling of vodka and tinctures manufactured under brand "Vinogradov". Decoration of the product has become more modern and attractive using new creative and technological opportunities. Simultaneously there was also improved its contents that corresponds to the strategic direction to systematic improvement of drinks quality.

Industrial line

Bottles have become a little bit taller elegant sides have appeared thereupon with them became lighter as there has been applied light-weight glass. The screw-top represents a combination of a metal cap with plastic sparger that has been specially developed for "Vinogradov" drinks. Labels used to be printed on paper before and now they are printed on transparent self-adhesive film. It has opened a new space for new graphic decisions among them being, for example, the panorama of the Kremlin with stereo effect.

In recipes partly improved and partly anew developed by experts of the plant there is an accent made on superquality of components and minimizing additives. For example, softness of vodka may be provided by both adding sugar and bringing up to perfection of spirit. "Stolichny Trust" has chosen the second variant as more interesting for consumers. All drinks of "Vinogradov" brand are being transferred from "Extra" spirit to "De Luxe" one manufactured by the distillery being a part of the group of companies.

The principle of the updated recipes is not more than two additives for one grade of vodka. Their task is to introduce only small piquancy not to interrupt classical vodka taste and aroma in the high-quality vodka base. The direction of the additives is easy fruit, berry and grain tone.

New home microadditives -namely "alphalux" and "alphalux plus" shall protect the human organism, first of all, the liver, from undesirable influence of alcohol. They shall slow down oxidation of spirit into aldehydes that is the main source of a headache and for this reason increase pleasure of drinking.

Warehouse of finished goods

There are also innovations in purification of the product. Together with one of the enterprises of the defensive industry there was created and applied a new and very effective filtering material on the basis of coal from wood of firm breeds.

As demand for production of "Stolichny Trust" constantly grows, the founders and collective of the enterprise have started expanding the manufacture. According to the plan of development the industrial capacity will increase three times. The task of trebling of volumes should be solved for three, at the maximum four years starting from the year of 2005.

Workers of the plant are proud of the enterprise and uphold its reputation. Unity of the collective and improvement of the microclimate is promoted by a large-scale social program and, first of all, a fair system of remuneration of labor taking into account contribution made by each worker. A good tradition here is a free-of-charge having mealsfor the whole personnel; there has been organized medical care for the personnel. With its full complement the collective celebrates New year and set out on a voyage by a steam-ship down the Moscow - river and the Volga in summer.

The spirit of leadership that is peculiar to the collective when manufacturing drinks is also revealed in sports life in which there participate many plant workers. The ice-hockey team and four teams of the plant football club are leading in the region successfully participating in regional and All-Russian sports arena.

The General director: Shirokov Andrey Alexandrovich

The Deputy General director, director on development: Pchelintsev Alexey Viktorovich