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TRADING HOUSE "VINOGRADOV"
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- Form of incorporation: open joint-stock company.
- Profile: wholesale trade with alcoholic drinks,
direct sales, creation and promotion of new brands,
marketing researches on the market of alcohol and
professional analysis thereof.
- The General director: Kozin Igor Anatoljevich.
- The Deputy General director: Markov Alexander Borisovich.
- The commercial manager: Zyuzina Julia Aleksandrovna.
- Address: 117 Zarechnaya st., Shchelkovo town, Moscow
oblast 141100.
- Phone/fax: (095) 739-94-77, 739-61-57.
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Trading house "Vinogradov" was founded in 2001
for realization of alcoholic production of Russian and foreign
brands. Besides various sorts of vodka and tinctures it vinest,
cognacs and beer. At present it has an extensive dealer network
in the whole territory of the Russian Federation. The sales
volume is more than one million bottles of alcoholic drinks
a month.
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| Building of the Trading house |
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In Moscow and the capital area the enterprise applies the
method of direct sales covering about three hundred shops.
The trading house widely applies non-conventional methods
of working with partners. Among them there are special programs
for regional companies of wholesale trade on promoting trade
marks.
In the beginning of 2005 there was organized the competition
of wholesale sellers of vodka "Topaz. The conditions
for the victory were selling not less than 180 thousand bottles
of "Topaz" within a three-month period, timely payment
of purchases, carrying out measures of merchandizing in stores.
The prize-winners were the following companies: "Vlasta"
(Abakan), "НВТ" (Vladivostok), "Desiatka"
(Nizhnevartovsk). Heads of them were awarded with vouchers
to a famous French Alpine skiing resort.
The trading house is the author of the All-Russia competitive
program "With vodka along the life!". In its structure
there is a number of sub-programs namely spring and autumn
competitions for shops of Moscow and the Moscow area, competition
for shops and wholesale houses of Moscow oblast, competition
for shops and wholesalers of Krasnodar Krai, competition for
regional wholesale companies called "Spring - 2005 "
and "Autumn - 2005".
The program " With vodka along the life! " is being
realized on a large scale and with serious affordability.
For example, in the competition of shops of Moscow and capital
area there participates more than 1,200 trading enterprises
with a large growth of sales of goods of the trading house.
The companies of Krasnodar Krai have been increasing sales
of drinks delivered by TH "Vinogradov" up to thirty
percent a month!
The trading house introduces production of the best regional
manufacturers into the All-Russian market. In the first tender
on choosing a product to be realized in all over the country
there participated seventeen alcoholic beverage plants. The
criteria for revealing the best goods are quality and decoration
of drinks and also the price and terms of delivery.
Turnovers of the trading house are persistently growing up.
The collective has aimed to become the leader of sales of
alcoholic drinks first in Moscow region and then and in the
country. Strive for being a leader is developed in workers
even at the stage of training at the own school of managers
which has prepared three groups of admitted candidates of
young specialists for independent work.
Experts of the trading house are conducting marketing researches
revealing the situation on the market of alcohol and trends
of its development. Heads of the trading house are the permanent
authors of analytical materials in professional and business
editions, for example, The Alcoholic drinks and beer magazine.
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