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COMPANY "SHAURLET BEVERAGES"
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- Form of incorporation: Limited Liability Company.
- Profile: manufacturing soft drinks and potable
water for active pattern of life.
- The General director: Chetvertakov Michael Anatoljevich.
- Address: 6 Birjusinka street, Moscow 109149
- Ph.: (095) 740-06-20, 740-06-21.
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"VNV Shaurlet Beverages" is a member of the group
of companies "Vinogradov" since 2003. He/she is
the only manufacturer of unique products in Russia namely
French lemonade "Shaurlet", potable water "Standart
O2" enriched with oxygen and cold tea "Choy!".
The history of French lemonade " Shaurlet " began
in days of king of Aquitania Lui I Pious and counts more than
a thousand of years.
According to the legend, once a royal cup-bearer by mistake
instead of vine poured grape juice for the king. To avoid
reproach or anger of the monarch, the smart cup-bearer immediately
invented a new drink having added mineral water in juice.
In outward appearance this cocktail reminded light sparkling
wine and sounded like sea waves rustle.
" What is that? " - Lui asked. " It is… "Shaurlet,
your majesty! ", - replied the smart cup-bearer imitating
in his own manner the sound of the mixture of mineral water
and juice.
The king liked the drink, then the elite tasted and approved
it and eventually the modern, pleasant and freshening "Shaurlet"
reached tables of ordinary citizens.
During all the past centuries popularity of the drink has
been grown and nowadays it has won the first place in Europe
and the third place in the world among lemonades of "premium"
class. In Germany, for example, on "Shaurlet" there
falls a quarter of all sales of lemonades of this class, in
France this proportion even higher.
Certainly, there is a secret of the drink. The cup-bearer
of Lui I simply casually had at hand the necessary components.
Any mineral water and any grape juice won't suit here as it
will produce a simply sweetish liquid. It is necessary to
have strictly certain components interaction between them
creating a wonderful taste, aroma and vivifying force of "Shaurlet".
Frenchmen say that the juice in this lemonade possesses properties
of "alive grapes" (le raisin vivant).
"Shaurlet" found itself in Russia as a result of
the campaign of Russian armies to Paris in 1814. The recipe
of it was brought home by the well-known guerrilla of the
Patriotic war Ermolay Chetvertakov who opened the first manufacture.
The destiny of the " royal lemonade " in Russia
had developed so successfully, that it became one of the favorite
soft drinks of nobility and even some time it the was exported
to the Western Europe bearing brand " Russian lemonade
".
"Shaurlet" hasn't been in our country for 75 years.
It is the descendant of the guerrilla and businessman Michael
Chetvertakov, the general director of the company, that has
revived manufacturing the product with so romantic and long
family tree. There is no competition in this respect in Russia
as manufacturing lemonade is connected with many subtleties.
Nowadays there are manufactured two kinds of the wonderful
drink namely ones with juice of white and red grapes each
of them having its own advantages.
"Shaurlet" is again winning sympathies of Russians
purchasing it in supermarkets, restaurants and cafe, the fitness
- centers, clubs, beauty salons, etc.
Another unique product of the company is potable water "
Standart O2 ". Experts on health know well the force
of the oxygen cocktail which is necessary to be used just
after preparing thereof otherwise the gas of a life will evaporate.
" VNV Shaurlet Beverages " has found a natural source
of water which due to special mineralization is capable to
keep oxygen for a long time.
This water rises in the territory of the former estate "Ranenbourg"
that used to belong to prince Menshikov who was a brother-in-arm
and friend of Peter I. At a thunder-storm it absorbs the ozone
formed as result of discharges from air. Local inhabitants
from ancient times knew about wonderful properties of this
water returning strength to those who are tired and sick,
raising vital energy of healthy people. In orthodox consciousness
this source is considered to be saint and is connected to
the Tikhvin icon of Divine Mother.
On the instruction given by Alexander Menshikov the water
from the estate that is now located in the territory of modern
Lipetsk oblast was delivered to Saint Petersburg. If with
time concentration of oxygen decreased, thunder-storms again
lifted increased it. In the magic water the prince used to
derived his strength, and Peter often called his devoted brother-in-arm
a "three-tendoned" person.
Now the company receives water enriched with oxygen from
the borehole the same Jurassic geological horizon feeding
the saint source. She(it) is in village with the symbolical
name Kind.
The firm technology of " VNV Shaurlet Beverages "
gives a possibility to saturate water with oxygen not waiting
for thunder-storms to come at any season. Moreover, it is
possible to adjust contents of the "gas of a life"
and manufacture the product for different categories of consumers.
Water " Standart O2 Relax " is intended for everybody.
" Standart O2 Business " is intended for businessmen
who should be concentrated on their business and capable to
make fast decisions, " Standart O2 Sport " is intended
for sportsmen who should spend all their vital resources.
On the base of water " Standart O2 " there is also
manufactured cold tea " Choy! ". To useful properties
of the water enriched with oxygen there have been added freshness
and taste of a tea leaf, fruit and berries. There are manufactured
three versions of the drink among them being the ones with
natural aroma of lemon, peach and raspberry.
The total volume of manufacturing and producing the production
" VNV Shaurlet Beverages " in 2004 has reached about
ten millions bottles. In 2006 it is planned to increase it
up to a hundred of millions of bottles.
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